HaB Direct is proud to announce the renewal of its sponsorship with the British Association of Sport and Exercise Sciences (BASES). BASES will officially transition to The Chartered Association of Sport and Exercise Sciences (CASES) in April 2025. HaB direct has been part of the BASES Sponsorship for the last year. This continued collaboration reaffirms HaB Direct’s dedication to advancing sport and exercise science by providing advanced technology and expertise to researchers, practitioners, and institutions across the UK and Ireland.
BASES is the leading professional body for sport and exercise sciences in the UK, supporting research, education, and professional practice across the sector. The transition from BASES to CASES is set for 1st April 2025. It represents a significant milestone in the recognition and accreditation of sport and exercise science as a chartered profession. CASES aims to enhance standards, promote best practices, and provide valuable resources to professionals in the field. Thus ensuring continued growth and impact in areas such as biomechanics, physiology, and performance analysis.
HaB Direct has had involvement in various events, fostering connections with top professionals and industry experts. As an official sponsor of BASES, this engagement will continue in 2025. The company is set to participate in key gatherings, including the Heads of Department event at the University of Hertfordshire in March. This event will provide a platform to support academic leaders. Additionally it will influence the future of sport and exercise science education and research.
Additionally, HaB Direct will be exhibiting at BIG25, the Biomechanics Division Day at the University of Gloucestershire in April. This event serves as a key platform for showcasing pioneering solutions that drive biomechanics research forward. Therefore reinforcing HaB Direct’s role in supporting innovation in sport science, rehabilitation, and performance analysis.
Stuart Jackson, Director of Sales (UK & Ireland), expressed his enthusiasm for the renewed sponsorship, stating:
“Our continued sponsorship with BASES reflects HaB’s commitment to equipping sport and exercise science professionals with the latest innovations in biomechanics, physiology, and performance monitoring, enabling them to push the boundaries of performance, research, training, and rehabilitation.”
HaB Direct is excited to continue playing a pivotal role in driving innovation, excellence, and professional development in the field.
About HaB Direct
With over 30 years of experience, HaB Direct is the UK’s foremost supplier of quality brands in Sports Science, Medical and Health, Fitness and Performance, and Veterinary-related products. The company takes pride in offering best-in-class equipment, first-class product knowledge, and unrivalled installation, after-sales service, and support. As an exclusive distributor of leading brands, HaB Direct continues to supply top-tier products to medical centres, educational institutions, and professional sports organisations worldwide.